Sameena is the co-founder of SweetReed, an SEO and AEO (Answer Engine Optimization) agency helping B2B companies in the USA and UAE get found — both in traditional search and in AI-generated answers from ChatGPT, Perplexity, Google AI Overviews, and Gemini.

She holds a B.Com and an MBA, and began her career in HR before moving into real estate, where she worked in front-facing and operations roles — experience that gives her a genuine, ground-level understanding of how real estate buyers actually think and search, one of SweetReed's two core specialties.

At SweetReed, Sameena leads strategy and client relationships, backed by a team bringing 15+ years of combined experience across web development, technical SEO, and digital marketing (including Google Ads, SMS marketing, and organic search) — with prior work spanning finance and banking, IT, HR, hospitality, healthcare, education, and government sectors.

SweetReed is based in India and works with clients internationally, specializing in two markets: competitive US B2B SaaS search, and UAE's real estate and English-language search landscape.