Terms and Conditions

3.1Service description

SweetReed provides the following services as outlined in individual service agreements or proposals:

• Search Engine Optimization (SEO)
• Answer Engine Optimization (AEO)
• Technical SEO audits and implementation
• Content strategy and creation
• AI visibility audits and tracking
• Link building and off-page optimization
• Google Business Profile management
• Monthly performance reporting

The specific scope, deliverables, and pricing for each engagement are defined in a separate Service Agreement or proposal provided to the Client before work commences.

3.2Free audit

Our free SEO and AEO audit is a complimentary service offered to prospective clients. It is provided as a goodwill gesture and does not constitute a binding service agreement. The audit report is the property of SweetReed until a paid engagement commences.

3.3Service modifications

We reserve the right to modify, update, or discontinue any service offering with reasonable notice. We will notify active clients of any material changes to services included in their agreement.

4.1Proposals

Written proposals provided by SweetReed are valid for 30 days from the date of issue unless otherwise stated. Pricing in proposals may be subject to change after the validity period.

4.2Commencement of services

Services commence upon:

• Written acceptance of a proposal by the Client
• Receipt of the first month's payment
• Signing of any applicable Service Agreement

4.3Scope changes

Any changes to the agreed scope of work must be agreed in writing by both parties. Additional work outside the original scope may be subject to additional charges.

5.1Fees

Service fees are as stated in the agreed proposal or Service Agreement. Current package pricing is published at sweetreed.com/pricing.

5.2Payment terms

• Monthly retainer fees are due on the 1st of each month
• First month's payment is due upon engagement commencement
• Payments are accepted via bank transfer or Wise
• Invoices are issued in the agreed currency (AED or USD)

5.3Late payment

Payments not received within 14 days of the due date may result in suspension of services. We reserve the right to charge interest on overdue amounts at a rate of 5% per annum above the applicable base rate.

5.4Taxes

Fees quoted are exclusive of applicable taxes. Clients are responsible for any VAT, sales tax, or other applicable taxes in their jurisdiction.

5.5No refunds on completed work

Monthly retainer fees for work already commenced or completed are non-refundable. If a client terminates mid-month, work for that month has been performed and fees are retained.

6.1Contract length

All SweetReed engagements operate on a monthly rolling basis. There is no minimum contract length unless expressly stated otherwise in a specific Service Agreement.

6.2Termination by client

Clients may terminate services by providing 30 days written notice to team@sweetreed.com. Services and associated fees continue during the notice period.

6.3Termination by SweetReed

We reserve the right to terminate services with 30 days written notice. In cases of material breach of these Terms by the Client (including non-payment), we may terminate immediately.

6.4Effect of termination

Upon termination:

• All content created and paid for by the Client becomes the Client's property
• Technical changes made to the Client's website remain in place
• SweetReed will provide a final report covering the period through termination
• Client access credentials provided to SweetReed will be revoked

8.1Content ownership

All content created by SweetReed specifically for a Client — including blog posts, page copy, and reports — becomes the property of the Client upon full payment for the relevant period.

8.2SweetReed proprietary materials

Our processes, methodologies, templates, frameworks, and any tools developed by SweetReed remain our intellectual property. These are licensed to clients for use within the scope of the engagement but are not transferred.

8.3Client materials

Clients retain ownership of all materials, data, and assets they provide to SweetReed. Clients grant SweetReed a licence to use these materials solely for the purpose of delivering agreed services.

8.4Case studies and portfolio

Unless expressly prohibited in writing by the Client, SweetReed reserves the right to reference the engagement in our portfolio and case studies. We will not disclose confidential business information or specific metrics without written client consent.

10.1No guarantee of specific rankings

SweetReed does not guarantee specific keyword rankings, traffic volumes, or AI citation rates. Search engine and AI platform algorithms are outside our control and change frequently. We commit to applying best practices and reasonable professional effort toward agreed objectives.

10.2Realistic expectations

We will provide realistic expectations at the outset of each engagement based on your current position, competitive landscape, and agreed scope. Typical timelines are indicative based on industry averages and not contractual guarantees.

10.3Third-party platform changes

We are not responsible for ranking or visibility changes resulting from changes to Google's algorithm, AI platform policies, or other third-party platform updates beyond our control.

11.1General limitation

To the maximum extent permitted by applicable law, SweetReed's total liability to a Client for any claim arising from the provision of services shall not exceed the total fees paid by that Client in the 3 months preceding the claim.

11.2Exclusion of indirect losses

SweetReed shall not be liable for any indirect, consequential, special, or punitive damages, including loss of profits, loss of business, or loss of revenue, even if we have been advised of the possibility of such damages.

11.3Exceptions

Nothing in these Terms limits our liability for fraud, wilful misconduct, or any liability that cannot be excluded by law.

15.1Governing law

These Terms are governed by the laws of the United Arab Emirates. For clients based in the USA, disputes may also be subject to applicable federal and state laws.

15.2Dispute resolution

In the event of a dispute, both parties agree to first attempt resolution through good faith negotiation. If a resolution cannot be reached within 30 days, disputes shall be referred to mediation before any legal proceedings are commenced.

15.3Jurisdiction

For UAE-based clients, disputes shall be subject to the jurisdiction of the UAE courts. For USA-based clients, disputes shall be subject to the jurisdiction of the courts of the relevant US state.