Most don't know which side they're on. We measure it, then close the gap with technical SEO, authority content, and AI visibility tracking built for B2B software buying cycles.
We took the questions SaaS buyers actually type, checked who ranks on Google, then asked the same questions directly to AI assistants. Four in five page-one companies never came up.
Read the full study →A discovery call, not a pitch. We look at what you rank for, what AI says about you today, and whether we're the right fit.
Book a discovery callSaaS buyers now ask ChatGPT, Perplexity, and Copilot for software recommendations before visiting vendor sites. If AI engines don't cite your product, you're excluded from shortlists you never knew existed. AEO makes your brand the named answer through structured data, entity optimisation, and citation-worthy content.
SEO wins ranked positions on Google's results page. AEO wins named citations inside AI-generated answers. They share foundations — clean architecture, authoritative content — but AEO adds answer-block formatting, schema depth, and third-party entity signals. SaaS companies need both, because buyers research across both surfaces.
AI citations typically appear faster than Google rankings — early citations in roughly 8–12 weeks, compounding Google visibility over 3–6 months. We report both monthly: citations earned, queries gained, impressions, and the pipeline-relevant terms you now appear for.
Yes — early-stage is where AEO has unfair advantage. AI engines cite recent, structured, specific content even from low-authority domains, so a startup can be named alongside incumbents long before it could outrank them on Google. It's the fastest visibility lever a young SaaS company has.
We run programmes for B2B SaaS companies targeting the UAE, the USA, or both. Each market gets its own query research, buyer-language mapping, and intent targeting — GCC procurement queries and US buyer queries behave differently, and we build for each rather than duplicating one playbook.